May 12, 2015
The 3AF organized its first-ever immersion tour so marketers could get an up close and personal look at Los Angeles’ Koreatown and San Gabriel Valley, where more than 60 percent of the residents are Asian. The 3AF’s Asian market experts put together a fun and educational tour, complete with dim sum, Korean shaved ice, community speakers and more.
May 12-14, 2015
The 3AF’s 2015 Asian Marketing Summit was held May 12-14, 2015 in Los Angeles. While previous 3AF Summits were held in Las Vegas, the Board decided to move the event to Los Angeles, home to one-third of Asian Americans and often called the heart of Asian America, to bring marketers to the heart of the community and showcase the importance of the Asian American consumer.
June 3-5, 2014
Las Vegas, Nevada
The 3AF’s 2014 Asian Marketing Summit & Boot Camp was held at the Venetian Palazzo Hotel & Resort in Las Vegas from June 3-5, 2014.
The conference included sessions on engagement marketing; Asian real estate moguls; Asian Americans and the Affordable Care Act; Marketing to Asians in Canada; Innovations in Engaging the Asian Indian Consumer; Connecting to Young Asian Trendsetters; Digital Story Marketing; Asian Baby Boomers and Internet Protocol Television.
The 3AF would like to thank our generous sponsors who supported the event. Without their support, the conference would not have been possible. Sponsors in 2014 were: Nielsen; The Filipino Channel; Mnet America; Xfinity; Inquirer.net; SinoVision; LA-18; Verizon FiOS; Saavn; India.com; iTalk BB Media; KTSF; The Korea Times, and in-kind sponsor The Venetian Palazzo. Industry partners included the Association of National Advertisers; and the Advertising Educational Foundation.
May 22-23, 2013
The 3AF’s 2013 Asian Marketing Summit & Boot Camp at the MGM Grand was a huge success with a record number of attendees. Topics included a measurement presentation by Nielsen; cross-culturalism and the future of multicultural advertising; marketing to the new majority; how to utilize social media campaigns, a special preview of “Linsanity: The Movie,” and presentations by Wal-Mart, Google, MoneyGram, and Verizon. Attendees enjoyed the networking activity. In keeping with tradition, the conference began with an “Asian Marketing Boot Camp,” a mini-seminar on the critical basics of Asian marketing, which also had a record number of attendees.
The 3AF would like to thank the generous sponsors who made the conference possible: Mnet; Nielsen; NTD Television; Inquirer.net; Verizon FiOS; Korea Times; Radio Korea; Times Television Network; Zee Network USA; KSCI, LA-18; KTSF-TV; Philippine News; Saavn, SinoVision; Air Supply Communications and CMPG. We’d also like to thank our industry partners: the Association of National Advertisers (ANA) and the Advertising Educational Foundation.
May 15-17, 2012
Venetian Resort & Casino, Las Vegas
The 3AF’s 2012 Asian Marketing Summit was a huge success. Held at the Venetian Resort & Casino in Las Vegas, the conference was jam-packed with sessions about the critical Asian American consumer segment. The conference included the 3AF’s Asian Boot Camp, held the day prior to the conference, for those new to Asian marketing or marketers or for those who wanted a refresher course.
February 11, 2012
The 3AF ushered in the Year of the Water Dragon by holding its annual membership meeting on February 11, 2012 in San Francisco. Every year, during the city’s Lunar New Year Parade festivities, the 3AF invites members in good standing to meet board members, hear about the organization’s plans, provide their input and feedback, and vote in the annual election. During the meeting, attendees discussed several important 3AF initiatives and events including the 2012 Asian Marketing Summit, set for May 16-17 at the Venetian Hotel & Resort in Las Vegas.
At the meeting, the 3AF elected seven new board members who will serve a two-year term. A new treasurer and vice president of the organization were also elected. Pictured, left to right are: Nita Song, 3AF President and President of IW Group, Inc.; Jay Kim, board member and Managing Director, AAAZA; Sandra Lee, board member, 3AF Treasurer, and President, ES Advertising; Leslie Smith, board member, and Vice President of New Business, New American Dimensions, and Ricky Resurreccion, board member, and Director of Ad Sales and Trade Marketing, ABS-CBN International. Not pictured: Vin Bhat, board member and President, Saavn; Tommy Ng, 3AF Vice President and General Manager, Admerasia and Mike Sherman, board member and General Manager, KTSF-TV.
February 10, 2012
More than 50 3AF members and guests gathered in San Francisco for the 3AF’s membership mixer and panel discussion on social media. Asians have the highest penetration of every social networking site than any other ethnicity. This includes Facebook, YouTube, Hulu, Twitter, Linked In, Classmates and Plaxo. During the panel, digital media experts spoke about how they have used social media to successfully disseminate marketing campaign messages through social interaction and create highly accessible and scalable programs. Examples of recent social campaigns done on behalf of World Malaria Day, Toyota and Warner Brothers were shared. Following a lively discussion and question and answer session, attendees stayed to mingle and network.
November 6-8, 2011
The 3AF was a table top exhibitor again at the Association of National Advertisers’ (ANA) Multicultural Marketing and Diversity Conference held November 6-8, 2011 in Miami, Florida. The conference featured presentations on multicultural marketing and advertising. At the booth, 3AF board members actively engaged conference attendees with questions on Asian marketing and advertising. Winners who answered a multiple choice question correctly received a fun prize.
A highlight of the conference was the ANA’s Multicultural Excellence Awards, which recognized the best multicultural advertising campaigns. 3AF members interTrend Communications and APartnership received awards that evening.
interTrend Communications was honored for their work on Toyota. Their campaign featured Hatsune Miku, a virtual pop star and music sensation. She is a computer generated, 3D projected, virtual character that has garnered loyal fans in Asia, the U.S. and across the globe. Toyota partnered with Miku to create a digital, integrated campaign for the Corolla. The campaign was launched to coincide with Hatsune Miku’s U.S. debut to maximize traffic to Toyota.com, Toyota’s Facebook page and YouTube channel. In the first two days the “Dream Harmonic” video garnered more than 200,000 views, and in two and a half weeks hit one million views. During that time, the Toyota.com page dedicated to the campaign received more than 400,000 visits. Toyota followed up with a series of videos and, to date, the campaign has garnered more than four million views.
APartnership was honored for their work on the California Tobacco Control Program. The campaign featured a powerful and emotional commercial designed to educate people about the risks of smoking. By partnering with innovative, population-specific advertising agencies, California has forever changed the way health messages were communicated, and successfully shifted the perception of tobacco use from normal to undesirable. To date, California’s tobacco control efforts have resulted in saving more than $86 billion in health care costs and the lives of more than one million people.
The 3AF would like to congratulate interTrend Communications and APartnership’s account and creative teams on these national awards.
May 12-13, 2011 and May 18, 2011
Las Vegas, Nevada and West Hollywood, CA
West Hollywood, CA—May 18, 2011—The Asian American Advertising Federation (3AF) announced today the winners of its annual creative excellence awards honoring the “best and brightest” in the Asian American advertising and marketing industries. The honorees were recognized at the 3AF’s national conference entitled “Asian Marketing Summit 2011: A Deep Dive Into the Emerging Priority Segment” held last week in Las Vegas, Nevada.
February 19, 2011
The 3AF celebrated the Year of the Rabbit by holding its annual membership meeting on February 19, 2011 in San Francisco. During the meeting, 3AF members and the 3AF Board had a robust discussion about future 3AF plans, initiatives and programs, including the Asian marketing conference, set for May 12-13 in Las Vegas. In keeping with tradition, the 3AF also held its annual elections during the meeting. This year, there was lively competition as four qualified candidates ran for the two open board seats. The group also elected a new assistant treasurer.