The 3AF’s 2013 Asian Marketing Summit & Boot Camp at the MGM Grand was a huge success with a record number of attendees. Topics included a measurement presentation by Nielsen; cross-culturalism and the future of multicultural advertising; marketing to the new majority; how to utilize social media campaigns, a special preview of “Linsanity: The Movie,” and presentations by Wal-Mart, Google, MoneyGram, and Verizon. Attendees enjoyed the networking activity. In keeping with tradition, the conference began with an “Asian Marketing Boot Camp,” a mini-seminar on the critical basics of Asian marketing, which also had a record number of attendees.
The 3AF would like to thank the generous sponsors who made the conference possible: Mnet; Nielsen; NTD Television; Inquirer.net; Verizon FiOS; Korea Times; Radio Korea; Times Television Network; Zee Network USA; KSCI, LA-18; KTSF-TV; Philippine News; Saavn, SinoVision; Air Supply Communications and CMPG. We’d also like to thank our industry partners: the Association of National Advertisers (ANA) and the Advertising Educational Foundation.