The 3AF celebrated the Year of the Rabbit by holding its annual membership meeting on February 19, 2011 in San Francisco. During the meeting, 3AF members and the 3AF Board had a robust discussion about future 3AF plans, initiatives and programs, including the Asian marketing conference, set for May 12-13 in Las Vegas. In keeping with tradition, the 3AF also held its annual elections during the meeting. This year, there was lively competition as four qualified candidates ran for the two open board seats. The group also elected a new assistant treasurer.