More than 50 3AF members and guests gathered in San Francisco for the 3AF’s membership mixer and panel discussion on social media. Asians have the highest penetration of every social networking site than any other ethnicity. This includes Facebook, YouTube, Hulu, Twitter, Linked In, Classmates and Plaxo. During the panel, digital media experts spoke about how they have used social media to successfully disseminate marketing campaign messages through social interaction and create highly accessible and scalable programs. Examples of recent social campaigns done on behalf of World Malaria Day, Toyota and Warner Brothers were shared. Following a lively discussion and question and answer session, attendees stayed to mingle and network.