The 3AF met on January 19, a week before the Year of the Rooster, during the annual membership meeting and board elections. In keeping with tradition, early in the year, the 3AF invites members in good standing to meet board members, hear about the organization’s plans, provide their input and feedback, and vote in the annual election. During the meeting, attendees discussed several important 3AF initiatives and events including the 2017 Asian Marketing Summit, set for June 1-2 in Koreatown, Los Angeles. Eight board members were elected this year for a two-year term. Jay Kim, Managing Director, AAAZA, was elected as the 3AF President and Iris Yim, Principal, Sparkle Insights, was elected as 3AF Vice President.