DAE was founded twenty-five years ago by three young men who recognized that the growing Asian-American market was not well served by advertising and marketing. They had years of solid success behind them for major brands at general agencies. And they saw that both consumers and advertisers deserved different, and better, work.
That's the vision that led to the creation of DAE, and it's still our vision today. We're still a pretty small agency led by folks with major brand experience in both the US and in Asia, just like our founders. It's experience that shows in everything we do.
We're still passionate about our craft and dedicated to our work. We still value our many long term business partners and friends.
And, more than ever, we make it our business to know and understand our consumers, our community, and our culture -- the culture we don't just share in, but help create. So we know what works and what doesn't. What's funny, what's silly, and what isn't. And even know how to laugh at ourselves.
It's been quite a ride so far. And though a lot may change in the next twenty years, the vision that drives us to create great work will not.