NEWS

3AF Hosts Successful Asian Marketing Summit and Announces 2011 Creative Excellence Award Winners

           West Hollywood, CA—May 18, 2011—The Asian American Advertising Federation (3AF) announced today the winners of its annual creative excellence awards honoring the “best and brightest” in the Asian American advertising and marketing industries. The honorees were recognized at the 3AF’s national conference entitled “Asian Marketing Summit 2011: A Deep Dive Into the Emerging Priority Segment” […]

(read more)

Asian American Population Outpaces Hispanic Population in Several Major States According to 2010 U.S. Census Redistricting Data

           March 9, 2011—Los Angeles, Calif. —The Asian American Advertising Federation (3AF), a leading authority on Asian American marketing and advertising, in conjunction with LA 18 KSCI-TV (LA 18), announced today some astonishing statistics about the growth of Asians in the United States. The information is based on the 2010 U.S. Census Redistricting Data.            With data […]

(read more)

Groundbreaking 3AF Ethnographic Research Study On Asian American Consumers New Available On DVD

           WEST HOLLYWOOD, CA – JULY 27, 2010– Imagine being invited inside the home of your most valued consumer. Imagine opening the family’s refrigerator, their cabinets, their pantry and their closets to see not only the products they buy but what brands they purchase. Imagine sitting down with this consumer and other members of his/her household […]

(read more)

3AF Hosts Successful Asian Market Conference and Announces 3AF 2010 Creative Award Winners

           West Hollywood, CA—May 26, 2010—The Asian American Advertising Federation (3AF) announced today the winners of its 2010 creative awards recognizing the “best and brightest” in the Asian American advertising and marketing industries.   The honorees were recognized at the 3AF’s national conference entitled, “Model Minority to Model Consumer—Capturing Your Share of the Asian Consumer Market,” held […]

(read more)

3AF Denounces Texas State Representative Betty Brown’s Remarks

April 10, 2009 – Texas State Representative, Betty Brown, who represents Kaufman and Henderson Counties, commented to a Chinese-American lawyer during a State Elections Committee hearing that if Asian Americans can’t get accurate IDs due to their Asian names, they should “adopt a name just for identification purposes that was easier for Americans to deal with.” […]

(read more)