RESOURCES

3AF/Nielsen Webinar: January 9, 2014 The Asian Consumer: Significant, Sophisticated and Savvy

The 3AF collaborated with Nielsen on a webinar featuring Nielsen’s eagerly anticipated research report, “The Asian American Consumer: Significant, Sophisticated and Savvy.” Nielsen’s report covers what Asian Americans are buying, what they are watching on television, how family values influence and impact buying decisions and more. Betty Lo, Vice President of Public Affairs for Nielsen, was the featured speaker.  Registered users only can access the recording. If you would like access, please contact Genny Hom-Franzen, 3AF Executive Director, at ghomfranzen@3af.org.

To download the report please go to the following link: Click Here.

To listen to the webinar recording (wmv file) please Click Here.