AAMR Report by Phoenix Multicultural
- Quantitative Insights
•1,929 30-minute interviews among Asian Americans, Hispanics, African Americans and Whites nationwide
•Among the Asian Americans, five major ethnicities were interviewed from in the top Asian American markets
- Qualitative Insights
•Select group of Asian Americans in major and emerging Asian American markets were asked to participate in a photo journal project to share their points of view on a wide variety of subjects through writing and images
•The findings are incorporated into the report and serve as anecdotes supporting primary and secondary research findings.