AAMR Report by Phoenix Multicultural

  • Quantitative Insights
    •1,929 30-minute interviews among Asian Americans, Hispanics, African Americans and Whites nationwide
    •Among the Asian Americans, five major ethnicities were interviewed from in the top Asian American markets
  • Qualitative Insights
    •Select group of Asian Americans in major and emerging Asian American markets were asked to participate in a photo journal project to share their points of view on a wide variety of subjects through writing and images
    •The findings are incorporated into the report and serve as anecdotes supporting primary and secondary research findings.
  • Secondary Research
  • Expert Insights