RESOURCES

Asian American Research Resources

As a primary resource in the Asian advertising and marketing industry. the 3AF has compiled a list of research currently available on Asian Americans to help those interested in better understanding this critical consumer segment.   Some of the resources are free; others require a fee. Please contact the research vendors directly if you would […]

Ethnographic Research Study

Groundbreaking 3AF Ethnographic Research Study on Asian American Consumers Now Available on DVD! The 3AF is excited to offer our first DVD entitled, “Up Close Like Never Before: The First In-Language Ethnographic Study of the Asian American Consumer.” In the fall of 2009, the Asian American Advertising Federation commissioned an extensive, groundbreaking ethnographic research study […]

3AF 2016 Webinar on Asian grocery shoppers, March 3, 2016

Estimating the Value of the US Asian Shopper in the Independent Retail Channel: An In-Culture Analysis Click here to download. (If you would like access, please contact Genny Hom-Franzen, 3AF Executive Director, at ghomfranzen@3af.org. with your contact information, name, title and email.)

3AF 2015 Webinar with The Pew Research Center (November 10, 2015)

Modern Immigration Wave Brings 59 Million to U.S., Driving Population Growth and Change Through 2065. Click here to download. (If you would like access, please contact Genny Hom-Franzen, 3AF Executive Director, at ghomfranzen@3af.org. with your contact information, name, title and email.)

3AF/Nielsen Webinar: January 9, 2014 The Asian Consumer: Significant, Sophisticated and Savvy

The 3AF collaborated with Nielsen on a webinar featuring Nielsen’s eagerly anticipated research report, “The Asian American Consumer: Significant, Sophisticated and Savvy.” Nielsen’s report covers what Asian Americans are buying, what they are watching on television, how family values influence and impact buying decisions and more. Betty Lo, Vice President of Public Affairs for Nielsen, was the featured speaker.  […]

AAMR Report by Phoenix Multicultural

Quantitative Insights •1,929 30-minute interviews among Asian Americans, Hispanics, African Americans and Whites nationwide •Among the Asian Americans, five major ethnicities were interviewed from in the top Asian American markets Qualitative Insights •Select group of Asian Americans in major and emerging Asian American markets were asked to participate in a photo journal project to share […]

Asian Indian Detailed Report from New American Dimensions.

New American Dimensions and interTrendCommunications undertook research to gain an in-depth understanding of First Generation Asian Indians in the U.S. in terms of: •Relocation patterns •Values and self-identity •Lifestyle and preferred activities •Shopping habits and store and brand-selection criteria •Financial planning •Technology and media use   Asian Indians in the U.S. are becoming increasingly attractive […]